Woo Pop Sooie!

I made an interesting discovery at the supermarket one day. The entire shelf display at the end of an aisle was taken up by this:

Limited edition Arkansas Razorbacks Pop Tarts. If I remember correctly, I didn't even put any thought into whether or not I should buy a box. Honestly, I don't even remember doing it. I must have put a box in my cart directly after snapping this photo. It wasn't until later, when I was checking out, when I saw them again and thought, "Oh yeah, I guess I'm buying these."

I get the feeling that by buying these Pop Tarts, I've already shown more school spirit than for Arkansas than for any school I've ever attended. Sadly, I don't think the technology for custom printed Pop Tarts was available 15 years ago during my days at the University of Delaware, nor do I think they'd waste the technology on some Division II school.

After doing some light Internet research, I've discovered that The Razorbacks are one of five schools that earned the Pop Tart honor. The other schools are UNC, Florida, Michigan and Georgia. I'm not sure why those five schools were picked. It would make sense if they were going to do a few schools a year, they'd go with colors that match the flavor that year. So since this was a strawberry year, they'd do a bunch of schools with red logos.

Nope. That theory goes out the window with the inclusion of Michigan.

I don't know. I would think "Go Blue berry" would make more sense to me than "Go Blue Strawberry," but no one asked my opinion.

As an added bonus, the football schedule was printed on the back of the box.

However, I'm thinking that if you're buying the Arkansas Razorbacks Pop Tarts, you're either a big enough fan that you're able to recite the schedule from memory -- or at least have it plastered on a half-dozen surfaces around your home -- or you're someone like me who bought it specifically so that I would be able to say, "Holy crap, you're not going to believe what I bought today."

Weeks later, as the special Pop Tart inventory decreases, the supermarket has been using the space for another Razorback-themed item.