Woo Pig Dew

One of these days I'm going to take some pictures of all the Razorback shops or sections of stores around town.  You wouldn't believe the amount of space Razorback gear takes up at the local Walmart.

But this really cracks me up:

Who forged the deal between Mountain Dew and the University of Arkansas such that an entire soda machine can be lit up with the ever-familiar running crazed pig and one of the the dumbest crowd calls in college football?